Identifying Opportunities for Improving Business Processes within e-Commerce Companies: Evidence from Romania

Abstract The main objective of this study is to identify opportunities for improving processes specific e-commerce firms. Identifying business within companies critical staying competitive in today’s market. With the rapid growth e-commerce, must constantly strive optimize their remain efficient and effective. By identifying areas where can be improved, reduce costs, increase customer satisfaction, enhance overall competitiveness. This utilized focus group methodology as a means gain better understanding opinions, perceptions, experiences participants, enrich research findings. Thus, using semi-structured question guide, two discussions were held, consisting four men six women. Participants had experience ranging from three ten years companies. results revealed many interesting aspects about improve terms order fulfillment, supply, returns, support product listing.